DIRS.INFO The most relevant business & tech news

☆ Should the SAT still matter after all these years? Why some colleges are bringing it back
▼ + stars: | 2024-04-21 | by ( Eva Rothenberg | ) edition.cnn.com time to read: +15 min

The longest-enduring standardized college admissions test in the nation, the SAT has faced decades of controversy over bias and criticism for reducing aspiring college students to a test score. Discrepancies with standardized testing appear to be symptomatic of the inequality endemic to the education system. In 2005, the College Board added an 800-point writing section to the exam alongside its math and verbal reasoning sections. In this Jan. 17, 2016 file photo, a sign is seen at the entrance to a hall for a college test preparation class in Bethesda, Md. Alex Brandon/APThe College Board told CNN it has also done away with its esoteric vocabulary in the past decade.

Persons: ”, Carl Brigham, Brigham, classism —, Daaiyah Bilal, Harry Feder, Barnes, Noble, Mario Tama, haven’t, Daniel Koretz, Koretz, Scott Eisen, Brown, ” Dartmouth, Ethan Hutt, Horace Mann, Warren K, Leffler, Alex Brandon, It’s, Rachel Rubin, Jack Schneider, ” Schneider, David Coleman, “, ” Coleman, it’s Organizations: New, New York CNN, National Center for Fair, Princeton, College Board, CNN, National Education Association, ACT, Ivy League, Harvard’s Graduate School of Education, Harvard’s, Dartmouth College, Yale, Dartmouth, Harvard, University of Florida, University of Texas, ” UT Austin, College Board's, University of North, Chapel Hill’s School of Education, Massachusetts, of, Phillips Exeter Academy, of Congress, Census, Board, UMass Amherst’s Center for Education, Holton Arms, The College Board, Khan Academy, The Locations: New York, New York City, United States, Guatemala, Hanover , New Hampshire, Georgetown, Austin, Dartmouth, University of North Carolina, Hutt, “, Boston, Harvard, Bethesda, Md, Iowa, Northeast

☆ Uncover: The Kenya skincare brand targeting African skin
▼ + stars: | 2023-10-05 | by ( Nell Lewis | ) edition.cnn.com time to read: +5 min

Uncover – a startup founded by three women in Kenya in 2020 – wants this to change. It has developed a range of cosmetics that serve the needs of African women, says Sneha Mehta, the company’s CEO and co-founder. Jade Oyateru, the startup’s COO and co-founder, explains that while demand for sunscreen is growing among African women, they often complain that it leaves a ghostly white layer on their skin. The African identity carries through to the product’s ingredients, with each one containing a plant grown on the continent. Pan-African skincareUrbanization and a young population are some of main drivers behind the booming African beauty market, but there is still a big gap in knowledge, says Uncover’s Oyateru.

Persons: –, Sneha Mehta, Jade Oyateru, Mehta, Edwin Maina, Technavio, Rubab, Uncover’s Oyateru, ”, we’ve, “, it’s, hyperpigmentation – Organizations: CNN, Euromonitor Locations: Africa, Kenya, Nigeria, South Korea, South Africa, Ghana

☆ Brands like Pepsi, Ally, Mondelēz, and Coty reveal how they've scored big returns by advertising in video games
▼ + stars: | 2023-03-09 | by ( Ryan Joe | ) www.businessinsider.com time to read: +5 min

More than half the US population plays video games, and advertisers are pouring billions into the space. Brands as diverse as Pepsi, Ally, Mondelēz, and Coty have all been successfully using video games as an advertising medium to drive big results. Advertising in video games represents a big opportunity for brands to get in front of a large, engaged audience. Video game advertising requires a lot of collaborationOne of the biggest challenges brands face when advertising in video games is getting alignment across the company. Another difficulty brands face is developing a video game campaign that's not just a one-off.

“Blow dryers don’t look like blow dryers anymore." “is all about preserving the health of the hair.” Ionic hair dryers emit negative ions, which causes water on the hair to quickly disperse, allowing the hair to dry quickly. Tourmaline dryers are rapidly gaining momentum over ionic and ceramic hair dryers, according to the 2022 hair dryer research report by Technavio. Best 2-in-1 hair dryer: RevlonThe highly rated Revlon hair dryer aims to simplify the hairstyling process by simultaneously smoothing your strands with nylon and tufted bristles while drying your hair. Best salon-level hair dryer: Harry Josh ProFoster and Nation were both in agreement over the fact that this lightweight professional-grade hair dryer packs a powerful punch.

SKIP AHEAD How to shop for cold brew coffee makers |Top-rated cold brew coffee makers | What is cold brew? If you’re thinking about becoming an at-home barista — or want to buy a cold brew maker as a gift for the coffee lover in your life — we spoke to coffee experts about how to make cold brew and rounded up top-rated cold brew coffee makers based on their guidance. How to shop for a cold brew coffee makerCold brew coffee makers “offer a way for coffee to brew by immersion, which means the coffee and water sit together for a period of time,” said Marco Suarez, CEO and CXO for Methodical Coffee in Greenville, South Carolina. Choosing the best cold brew coffee maker for you depends on your personal preferences. According to Holmquist, bottle brewers like the Takeya Cold Brew Coffee Maker have smaller grounds chambers that are tougher to scrub, while machines like the OXO Cold Brew Coffee Maker have larger chambers “that you can dump and rise out.”The best cold brew coffee makers to shop nowWith expert advice in mind, we highlighted the best cold brew coffee makers below across style and price points to help you find one that fits your needs.

☆ Meet Eclipse Cottages, the developer of green tiny-home communities that plans to help people buy houses for $99 a month
▼ + stars: | 2022-12-14 | by ( Kelsey Neubauer | ) www.businessinsider.com time to read: +4 min

Eclipse Cottages builds spacious, energy-efficient tiny homes in South Carolina. He chose Eclipse Cottages to build a 600-square-foot abode in Travelers Rest, South Carolina, at the foothills of the Blue Ridge Mountains. Blue Wells' tiny home in one of Eclipse Cottages' communities. Luxury tiny homes, like the ones Eclipse offers, are still far below the typical single-home price of $425,000, according to Realtor.com. With interest rates soaring this year, younger people are struggling to afford even tiny homes, Draplin said.

☆ Taylor Swift public ticket sale on Friday is canceled, Ticketmaster says. But the secondary market can be 'buyer beware'
▼ + stars: | 2022-11-17 | by ( Greg Iacurci | ) www.cnbc.com time to read: +5 min

Kevin Mazur | Wireimage | Getty ImagesDeals for hot tickets, you're virtually not going to find one. Why concert tickets are a 'buyer beware' marketSome Taylor Swift fans who bought seemingly legitimate tickets have already discovered they were duped. Buying tickets on the "secondary market" poses an elevated risk of fraud and/or exorbitant prices for consumers, entertainment-industry experts warned. "There are almost so many [secondary sellers] that you just can't keep up," Cobb said. Of course, this isn't to say secondary sellers are grifters in all circumstances.

☆ Vietnam tech firm FPT produces country's first semiconductor chips
▼ + stars: | 2022-09-28 | by ( ) www.reuters.com time to read: +1 min

HANOI, Sept 28 (Reuters) - FPT Semiconductor, a unit of Vietnam's leading tech company FPT (FPT.HM), launched its first line of semiconductor chips used in medical devices on Wednesday, part of the company's efforts to enter the competitive global industry. Global semiconductor makers have in recent years been betting on the Southeast Asian country, already a major regional manufacturing hub, as an alternative production destination to China. Samsung (009150.KS) said it will begin making semiconductor parts in Vietnam in July, 2023 after injecting $920 million into its plant in northern province of Thai Nguyen earlier this year. Intel increased its Vietnam chip investment by nearly 50% in 2021. Register now for FREE unlimited access to Reuters.com RegisterReporting by Phuong Nguyen; Editing by Kanupriya KapoorOur Standards: The Thomson Reuters Trust Principles.

Search resuls for: "Technavio"

8 mentions found